Woodside Square

Objective

Woodside Square is more then just a shopping mall, it serves as a community hub for the surrounding area. The mall hosts numerous events throughout the year, an annual BBQ hosted by a local politician, spelling bee contests and various cultural celebrations.

The challenge at Woodside Square is that they have limited marketing resources and no established brand guideline. In response I created a visual language for their marketing materials that is bold, fun, colourful and illustrative. The creative is family friendly and adaptable to any of their promotional needs.