Rogers/TSC, Cafe Rebrand

Objective

In 2022 TSC decided to renovate the cafe located at their head office, an opportunity to brand the space with large wall graphics presented itself. Two key areas were identified, the first being a wall that faced the employee parking lot entrance (entry wall) and the second being on the south/west side of the cafe (multi panel wall).

Being centrally located within the building, the cafe acts as a natural communal space for employees. With that in mind the intention for the space was to keep it informal and focus on what makes up TSC, the people. We wanted to highlight the uniqueness of the individuals that come together for a common goal. Quotes we choose highlighted aspects of teamwork and qualities that we seek to embody.