Rogers/TSC

Objective

In 2017 Today’s Shopping Choice (TSC) underwent a rebrand which I helped usher in. The goal of the rebrand was to change the perception of TSC. Traditionally the brand was viewed as catering to an older demographic, we wanted to skew younger, feel more modern/relevant to consumers, and elevate the brand. In order to achieve our goal creative had to redirect it’s focus from the traditional perspective of broadcast first, to a digital first mentality, which spoke directly to the younger audience we sought after. At the same time we did not want to abandon our core customer base. We used learnings from each project to help guide future creative and adjusted our designs so that it was appropriate for the platform.