Anatolia Tile

Objective

Because Anatolia Tile conducts both B2B and direct to consumer business, the creative team needs to understand what is required for both audiences and what the differences are. B2B material’s primary purpose is to assist in the sale of a product, this may take form in a display unit. Direct to consumer material should be informative (so the customer can decide on what they require, and how to acquire it) but at the same time it’s also aspirational, selling a vision, telling a story, and building a brand.