Rogers - Sportsnet
Branding, signage, and print based graphics
At Sportsnet I joined a team of designers tasked with the challenge of branding the Sportsnet Cafe, located in Brampton. Our approach was to divide the space into four quadrants, with each quadrant focusing on a particular Toronto sports team (Jays, TFC, Leafs and Raptors). We would handle each quadrant like a timeline showing the team’s evolution throughout the years, highlighting historical moments and influential players.
The feature wall, that prominently displays the Sportsnet Cafe Brampton logo, would tie the space together. The logo sits raised and backlit on a background that reinforces the idea of four quadrants, four Toronto sports teams.
Within each quadrant various posters, large scale wall graphics and memorabilia populate the area.